Since CO-OP Financial Services launched “Empowering People. Amplifying Dreams” at THINK 14, the great credit union story is being told to younger consumers from the concert stage, through social media channels and beyond. Here’s a campaign update!
Daria’s Hangiversary Concert
We hope you were able to attend the July 16 Daria Musk “Hangoutiversary” concert sponsored by CO-OP. If you missed it, we will be promoting five more in the coming months. And, you can also relive a portion of the powerful May 21 New Orleans House of Blues show here (as captured by Scott Patterson, Vice President of Analytics and New Business at Callahan & Associates).
Webinar Details Opportunities
Likewise, if you missed our July 10 webinar on how your credit union can get involved in the campaign, you can download a PDF or view the webinar via the (free) sign-in page here.
People Like You
A key campaign component is our website, www.co-opcreditunions.org, which is designed to tell consumers more about the advantages of credit union membership. The website focuses on the Millennial generation’s specific challenges and illustrates how credit unions provide the products and services that not only meet their challenges, but enhance their lives as a result.
We are building up quite a library of very personal stories of Gen Ys being helped in their life journey by credit unions. Visit People Like You to read six such testimonials, including three just added: Arianne Schumacher, Andrew Folkner and Kyle Coleman. More are in the pipleline!
Find a Credit Union
Of course, we make sure consumers can act immediately to find the credit union that is right for them – yours, for instance. A “Find a Credit Union” link is offered at both the top right and bottom left of the website home page.
You Tube, Twitter and Tumblr
We’re also building a library of videos to promote credit unions, featuring campaign spokesperson Daria Musk. The four videos can be found on our campaign You Tube channel.
In the News
Daria Musk and two other “People Like You” (Dee Collier and Andrew Folkner) speak out in Credit Union Times on what they are looking for in their credit union.
Looking for some tips on how to attract young people to your credit union? A recent story in The Financial Brand spotlights three CO-OP client credit unions that are finding success – BECU, Georgia’s Own CU and Redwood CU.
CO-OP’s report on “Unlocking the Millennial Mystery” was also detailed last month in Credit Union Management magazine.
Our consumer outreach to Gen Ys specifically is giving us the opportunity to tell business publications about how credit unions can help small business owners as well. See the story in Entrepreneur.
Keeping up with the latest technology is essential for attracting younger consumers. What to do about digital wallets? CO-OP had the opportunity to write an OP-ED for Credit Union Times last week. Read it here.
We will continue to keep you updated on our progress.