According to former smart USA president and future THINK ’10 conference speaker Dave Schembri, one of the best ways for credit unions to connect with their communities, build member loyalty and attract new members is to engage in charitable activity.
“One of the most effective ways of marketing is ‘discovery marketing,’ when consumers learn about you in a natural way, not through conventional advertising,” says Dave. “One of the best ways that potential members can discover your credit union is through charitable partnerships. Consumers today are looking for products and services providers that show civic mindedness. When they see that a company is not only putting its own money into a charity, but its employees are also putting their own time and money into it, they know that civic mindedness is genuine.”
Dave, who will be speaking on “Street Smart” at THINK ’10 this April, knows this well as a 30 year veteran of the car industry, and a member of the Board of Directors of the Boomer Esiason Foundation, which raises research funds to find a cure for cystic fibrosis.
There are few better ways for you to uplift your communities than by holding a Credit Unions for Kids fundraiser. The dollars your credit union raises can be designated for a hospital directly in your area. What’s even better, there is a way to add on to what you raise.
CO-OP Financial Services, on behalf of its member credit unions, offers the CO-OP Miracle Match program. In 2009, the CO-OP Miracle Match program provided $1 million in matching funds to fundraisers supporting Children’s Miracle Network.
If your credit union is considering a Credit Unions for Kids event in 2010, we encourage you to go to our CO-OP Miracle Match Web page immediately and complete an application.
From the perspective of CO-OP Financial Services, we are incredibly impressed with the generosity of the credit union movement. There can be no doubting the sincerely of the civic mindedness of credit unions and their employees. We’ve also been impressed with their creativity.
One activity from 2009 was the “Shirt Off Our Backs Jersey Auction with the River City Rascals” conducted in August by 1st Financial FCU of St. Charles, Mo. 1st Financial FCU is a sponsor of the River City Rascals, a minor league baseball team in the St. Louis metropolitan area. Following the Rascals’ last game of the season, they auctioned off the players’ jerseys. The auction raised $4,000 and CO-OP Miracle Match produced $4,000 more for a grand total of $8,000 for the Children’s Miracle Network.
According to 1st Financial’s Michelle Rosner, “It was a natural fit for our two organizations to come together for this great cause. The River City Rascals are an economical alternative to high-cost sports in the area, and we are an economical alternative to high-cost banking!”
What have you got planned for 2010? Please let us all know by leaving a comment – we hope your great idea will lead to the discovery of many others!