Comments on: ‘Discovery Marketing’ Through Charitable Partnering http://co-opinsightvault.com/2010/02/%e2%80%98discovery-marketing%e2%80%99-through-charitable-partnering/ The Official CO-OP Financial Services Blog Sat, 10 Dec 2011 01:09:52 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Samantha Smyth Paxson, VP Marketing CO-OP Financial Services http://co-opinsightvault.com/2010/02/%e2%80%98discovery-marketing%e2%80%99-through-charitable-partnering/comment-page-1/#comment-9 Samantha Smyth Paxson, VP Marketing CO-OP Financial Services Mon, 22 Feb 2010 19:20:22 +0000 http://co-opinsightvault.com/?p=162#comment-9 Clint, It's commendable to see that your members now know you as "DuGood". You've done such an effective job of "doing good" for the community (a community that includes YOUR MEMBERS) that your brand now stands for more than being simply a fine financial instituation. That is truly an acheivement. It sounds like it was an organic and completely authentic process. This does so much to differentiate you from your bank competition and should help your credit union not only attract new members, but also enrich the relationship you have with your existing members. If there is anything you can share about how the "du good campaign" boosted business, it would be wonderful to learn. At the end of the day, it's about being true to our character as a movement. DuPont Goodrich FCU is a shining example. Clint,

It’s commendable to see that your members now know you as “DuGood”. You’ve done such an effective job of “doing good” for the community (a community that includes YOUR MEMBERS) that your brand now stands for more than being simply a fine financial instituation. That is truly an acheivement. It sounds like it was an organic and completely authentic process. This does so much to differentiate you from your bank competition and should help your credit union not only attract new members, but also enrich the relationship you have with your existing members. If there is anything you can share about how the “du good campaign” boosted business, it would be wonderful to learn. At the end of the day, it’s about being true to our character as a movement. DuPont Goodrich FCU is a shining example.

]]> By: Clint Wilson http://co-opinsightvault.com/2010/02/%e2%80%98discovery-marketing%e2%80%99-through-charitable-partnering/comment-page-1/#comment-8 Clint Wilson Wed, 17 Feb 2010 23:01:18 +0000 http://co-opinsightvault.com/?p=162#comment-8 I am with DuPont Goodrich FCU. Our members call us DuGood as a nickname - but it really fits well with our philospohy of doing good for our members and community. We held a campaign in November and December 2009 named "DuGood by Giving." When our members financed a loan we gave them $250 Cash Back and donated an additional $250 to a local charity of the member's choice. When the campaign ended we held a press event with check presentations, etc. The campaign was very successful and we ended giving back more than $42,000 to our members and local charities. We have a special website setup for this campaign at www.dugoodbygiving.org. We plan to continue DuGood By Giving every year around the holidays. I am with DuPont Goodrich FCU. Our members call us DuGood as a nickname – but it really fits well with our philospohy of doing good for our members and community. We held a campaign in November and December 2009 named “DuGood by Giving.” When our members financed a loan we gave them $250 Cash Back and donated an additional $250 to a local charity of the member’s choice. When the campaign ended we held a press event with check presentations, etc. The campaign was very successful and we ended giving back more than $42,000 to our members and local charities. We have a special website setup for this campaign at http://www.dugoodbygiving.org. We plan to continue DuGood By Giving every year around the holidays.

]]> By: Maria Medina http://co-opinsightvault.com/2010/02/%e2%80%98discovery-marketing%e2%80%99-through-charitable-partnering/comment-page-1/#comment-7 Maria Medina Tue, 16 Feb 2010 21:13:43 +0000 http://co-opinsightvault.com/?p=162#comment-7 I"m so proud to work for an organization that puts philanthropy at the top of their priority list. I love being involved in activities here at CO-OP that raise money for the Children's Miracle Network. I feel good knowing the money is going to a worthy cause. I”m so proud to work for an organization that puts philanthropy at the top of their priority list. I love being involved in activities here at CO-OP that raise money for the Children’s Miracle Network. I feel good knowing the money is going to a worthy cause.

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