CO-OP Financial Services has launched a new site dedicated to helping credit unions grow their institutions with access to the cutting-edge, thought-provoking information needed to break through and become more profitable, meaningful and dynamic. The site was inspired by our conversations with credit union leaders, who have been challenged by the economic and regulatory environment of the past few years. Knowledge has never been more important to the credit union movement.
How do we know? Among the most emailed stories on the New York Times site last week was this piece about how banks are dealing with stalled revenue growth by cutting jobs. Big banks are having a hard time figuring out how to make money these days.
Credit unions are having their struggles, too. But unlike big banks, credit unions have agility – and, we think, the will to grow.
Certainly, here at CO-OP, growth (that is, your growth) has become a near obsession. This isn’t entirely new. CO-OP has a long history of working with credit unions to develop products and services that enable growth and profitability. But since the latest financial crisis hit, helping our members bring in more money, improve profitability and deepen member relationships has been our absolute priority.
When you grow, of course, we grow. But over the past few years, it’s become evident that simply offering great products and services isn’t going to make us a great partner. We’ve been listening to what members are concerned about, beating the bushes for the best strategies and innovations, and looking for new ways to deliver news that members can use. What tools will make a difference to your credit union right now? How do they apply to your organization?
On the CO-OP Growth Initiative site, look for fresh approaches to member engagement and smart ideas to boost bottom line growth. You’ll find out how to use CO-OP Member Center to drive new loans, leverage remote services like CO-OP My Deposit to keep members happy, and manage vendor relationships to maximize profits. Through white papers, webinars, case studies and a growing wealth of compelling content, you’ll find food for thought – and action.
In all the discussion we’ve had here at CO-OP about growth – internally, with our members and throughout the industry – one thing has become clear. The financial services industry has changed so substantially that the only way forward is to grow. That isn’t bad news. With change comes opportunity. Armed with the right information and inspiration, growth is not only possible: It’s exciting.